ScopeTrend is a comprehensive trend analysis platform that provides insights from every stage of the trend life cycle. ScopeMedia’s proprietary fashion recognition technology analyses millions of images from the top designers, brands, and influencers and tags them with the relevant fashion attributes. Designers can use ScopeTrend to plan their next collection and explore runway trends from hundreds of fashion shows. Retailers can use ScopeTrend to track retail and social media trends from the most popular brands and influencers.
MY ROLE
Working as the full stack designer for ScopeTrend on web, I led efforts to evolve the service and address customer pain-points related to the browse, and discovery experience. During this process, I closely collaborated with product teams to create storyboards, scenarios,flows and prototypes at all levels of fidelity, and finalized the User Interface concepts.
User insights and ideation
I collaborated with the developer team and the fashion director to uncover insights and translate concepts into features that address customer behaviours and motivations.
Experience strategy and vision
I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelise ideas, gain alignment and drive decision making
Leadership
I designed up and presented works to executives, senior stakeholders and and development team throughout the project lifecycle.
The challenge:
How to categorize information most efficiently
There are thousands of pictures from each season's fashions shows. How to categorize the countless information is one of biggest challenge. After analyzing each of the potential searching behaviour/ scenarios, we nail down to four major features:
- Browse images from the runway, retail, and social media
- Compare trends and create customizable reports
- Use Similar Image Search to find specific design features
- Search for trends using image metadata and AI-generated tags
The Approach:
Designing for what users want to know, do & feel
1. User Journey and user experience mapping
We used experience mapping techniques to visualise and communicate the users end‐to‐end experience across various touch‐points with the scheme. This allowed us to represent user pain‐points and see where we needed to focus our attention. Mapping out the users emotions was key to setting client expectations about the aspirational emotional state we were aiming to design for.
2. Filters & Sort
Filter and Sort the image from the runway and creating meaningful data based on the filtered results is the main feature of this product. Its a tool designed for fashion industry professionals, therefore, we've spent a lot of energy to refine the filter and sort process.
We interviewed 8 fashion industry professionals and listed all the hypothetical filter combinations and subsequently performed a hierarchal card to decrease the range of the potential filters.
We interviewed 8 fashion industry professionals and listed all the hypothetical filter combinations and subsequently performed a hierarchal card to decrease the range of the potential filters.
3. Wireframes
I created low-fidelity wireframes to map out the structure and page layouts. These were great for communicating the design vision and getting early feedback. The wireframes went through a couple rounds of iteration as final content was developed.
4. UI Elements
ScopeTrend is one of the product we're featuring in the 2018 WWDMAGIC Trade Show. I designed the tri-fold brochure, booth decoration backdrop, company branding promotional materials